Hoodia Gordonii is one of the twenty types of Hoodia plants that cultivate in Kalahari Desert in Southern Africa. They are luscious and belong to the family of Aselepiadaceae. Although they appear like a cactii they are not.
Hoodia gordonii has a only one of its kind property, that blocks the common sense of hunger and makes you feel full. The San tribe of the Kalahari Desert eats this plant when they go on a long hunting trip to prevent hunger and thirst.
CSIR (Council of Scientific and Industrial Research) Institute of South Africa investigated this possessions of the plant and inaccessible the active ingredient that caused it and named it P 57. This is a long molecule that imitates glucose, but about 10,000 times more so. Its presence makes the hypothalamus, a part of the brain, to fire nerve cells to give a feeling of full appetite.
CSIR naturally realized the great prospective of P 57 as help in weight loss programs. They unproved P 57 as a weight loss drug and sold the rights to a Cambridgeshire pharmaceutical company in U.K named Phytopharm.
Phytopharm tied up with Pfizer, a multinational pharmaceutical company of America to develop P 57 synthetically and do the marketing. Pfizer subsequent to spending tens of millions of dollars has opted out of the deal. They accomplished that it is not cost-effectively viable to produce P 57 synthetically.
In the meantime Phytopharm conducted many trials with the Hoodia plant as a weight loss medicine. In a double unsighted study, they showed that Hoodia powder administered at 400mg a day for 15 days reduced the calorie intake by 1000 calories compared to the be in command of group.
As the endeavor to make synthetic P 57 is given up, Phytopharm is tied with plantation companies in South Africa to develop Hoodia. It takes about five to seven years for the plant to be ready. They have promised to put Hoodia Gordonii weight loss medication on the supermarket shelf by 2008. There are three or more other companies, which assemble a range of products containing Hoodia using imports of Hoodia from naturally grown plants of the Kalahari Desert.
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